With the new media innovation, traditional media and new media collided in many times (Lawson-Borders, 2006). 1. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. Media convergence is the joining, or ''converging,'' of distinct technologies into one. the management side, which involves of course both content First, digitization. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. As described in this book, convergence culture arises from digital era post- broadcast media landscape where audiences are fragmented by the proliferation of channels and platforms while media users are more empowered than ever before to participate and collaborate - across various channels and platforms - in content creation and dissemination through their access to online networks and digital interactivity. The new media age is bringing new sources of complexity and uncertainty. Smartphone apps can drive media convergence For example, on a … This figure had grown by 17% from 8.95 million in December 2009. He received a Human Rights Press Award in 2007 for an explanatory feature about China’s Internet censorship guidelines. Media convergence shifted all of the previous media products and services into online versions which boosted some companies into success and ended others (Wilson, 2010). Mr. Bandurski is an honorary lecturer at the Journalism & Media Studies Centre at the University of Hong Kong. 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. new vision of the Party-led media system. For all intents and purposes, we can define media convergence as the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. The CMP fosters dialogue on key issues in Chinese media and communications, and monitors breaking developments in the field. Media researchers have been interested in the problem of media convergence since the 1980s. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. Fully stimulating the vitality of talent teams (充分激发人才队伍活力), “The core competitive strength of the media lies in its people, and talent, the unit, is critical to achieving convergence,” Xu says. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. perspective is of course not enough. (See also Royal Commission on Corporate Concentration). For Xi Jinping’s CCP, global cyberspace is a map of black, grey and red, and it is not at all an exaggeration to say that media convergence is a battle cry. Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), tension We provide affordable debt and equity financing, supported by tailored technical assistance and advisory services, to help independent media thrive and safeguard their editorial independence. with the trend of media commercialization, Maoist language Xi Jinping has re-introduced. the new media side, what Xu calls a “two skins” approach. Xi Jinping has emphasized that China must expand its “discourse power” internationally by “telling China’s story well,” which essentially means shifting global narratives to suit the objectives of the CCP, with regime preservation topping the list. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates (e.g.. Help support true facts by becoming a member. The Convergence Of Advertising & E-Commerce ... like native content that feels more like the experience of the application or platform that the ad is being delivered within. Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. His writings have appeared in the New York Times, the Far Eastern Economic Review, the Wall Street Journal, Index on Censorship, the South China Morning Post and others. Media Convergence. Social media as a platform on the Internet which supports users to share and create content (Whitmore, Agarwal and Da … The newly converged media platforms provide online access to the archives, and endless opportunities for users to comment on the story or provide links to relevant material. aspects that Xu addresses will require the CCP also to remake the human This paper analyzed the characteristics, causes and trends of media contact behavior and information received behavior and consumer behavior of post-80s under the background of media convergence. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms. ±åŒ–改革). Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. 3Cs of Media Convergence. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. In 2016, an article appearing in the People’s Daily and addressing the creation of “a new mainstream media” said that “innovative expression, and telling China’s story well, require promoting the integrated development of traditional media and emerging media, not losing any opportunity.”, In a study published last year, Chinese communication scholars Jia Wenshan (贾文山) and Zhao Limin (赵立敏) wrote for the China Social Sciences Daily (中国社会科学报) — in an article exploring the expansion of China’s “international discourse power” (国际话语权) against a dominant West — that “[how] the media tells Chinese stories well and enhances the dissemination capacity of China’s international discourse raises new expectations for media convergence.”. Xu’s final aspect is about the people who will staff and implement this Media Convergence unites these 3Cs … He talks here about developing the proper human resource and training programs, and also “scientific systems of examination and assessment.”. The benefit of social media convergence. Social Media. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. Media convergence lets audiences use one platform to consume various types of media texts. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. 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